A lot of HR Locker clients are in the IT space, so we get to talk to a lot of HR managers in IT companies. Often the function is filled by a combination of CEO, finance, and office managers. One problem we keep getting told about is the difficulty in hiring good people.
Jobs boards generally aren’t delivering the results. Recruitment agents are too expensive. The main sources of success are the company’s website, employee referrals, and increasing post outs on LinkedIn, twitter and facebook.
We think there’s a need for a service that allows a company to easily post out job ads to various channels, including their web site, free jobs boards like CareerJet and Indeed, and social media channels like facebook, twitter and LinkedIn. Perhaps most importantly, there’s huge potential if employees could be encouraged to unlock the potential of their networks, publishing a vacancy to all of their contacts, and some of their contacts contacts.
Think about the numbers. An average employee will have about 150 connections on LinkedIn, twitter and facebook. If a 50 person company could get employees to opt in and publish vacancies to their networks that’s an audience of 7,500 people seeing the ad. But, it’s a pool of people that are first degree connections of your employees, or in plain old fashioned HR speak – referrals. The potential connections of of those 7,500 at an average of 150 connections is 1,125,000 people (I know many will have shared connections but it’s still a very big number).
We’ve looked hard for a tool that’s priced around the same range as Basecamp, freshbooks, xero, and pivotaltracker. We couldn’t find one. So we’re building it. There are a couple of players doing something similar in the enterprise space but we think there’s a very big need in small and medium sized businesses.
If you’re interested in social media recruiting software we’re looking for beta customers. Take a look at zartis.com and let us know what you think.
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